Lifestyle
Admin Night –with Laura Jackson
The brief: Create a press activation that would immerse journalists in Starling’s new ‘Good With Money’ brand platform and inspire them to build ‘better money habits.’
Our answer? Lean into the rise of the admin night trend (gaining traction across TikTok and the media). In partnership with Laura Jackson and Glassette, we transformed a viral cultural moment into an exclusive experience for journalists and creators, generating industry buzz and bringing the Good With Money proposition to life.
110 pieces press coverage
27k
views
110
press pieces
15.7k reach
15.7k
reach
My role? Led the creative concept, naming and copy across web, social, scripts and corporate comms.
Bentley: The Centenary
To celebrate its 100th anniversary, Bentley unveiled the EXP100GT concept car that looked to the future while honouring a century of craftsmanship.
Working with agency Unit9, I was brought on for the launch campaign. After meeting the artisans at Bentley's HQ (pretty cool), I developed copy that captured both the ‘future of extraordinary journeys’ and the brand's legacy.
My role? Campaign messaging, headlines, taglines, web, social, email.
Casio: edifice
For the launch of the new Casio EDIFICE e-commerce website, I was responsible for all written content for the ‘intelligence timepieces.’
Scope included crafting clear and engaging copy across brand comms, product descriptions, materials, and technical features to support the customer journey.
My role? Tone of voice, content strategy, product copy, web copy, CTAs.
