Travel

Leading on sustainability comms for Starling, I was the go-to copywriter for the National Trust partnership, from print ads in their magazine (readership of 4m+) to concepting shoots and social scripting.

My role? Web copy, social copy, corporate comms, newsletter, scripting, print ads, UX copy.

social: 30m+ Impressions

competition: 14k+ entries

customers: 500+/ month

A huge freelance project, I was commissioned to write the new website for the Sun Siyam rebrand, covering six properties in the Maldives and Sri Lanka. As well as writing TOV guidelines, I edited 17,000 words and wrote 8,000 from scratch.

(Sadly, no, I didn’t get to go.)

My role? Brand strategy, tone of voice, SEO, tag lines, web copy.

Way back when, I managed PR and content for various California clients, including Greater Palm Springs and San Diego Tourism. Partnerships involved British Airways and Heidi Klein swimwear, including an influencer campaign reaching 5m+.

My role? Social copy, newsletter copy, partner content, press releases, influencer marketing, events.