Women’s Sport & Wellness
Women’s EURO 2022
Developed entirely in-house, I lead copy across all touchpoints for the national ‘Our Time’ campaign. Starling’s sponsorship of the tournament included a few Lionesses you may recognise. ICYMI, that summer was a pretty big deal for women’s football.
The campaign was such a success that the Starling founder, Anne Boden, jumped onto our campaign wrap-up to ask ‘That was great. What’s next?’ Since then, Starling has invested in more sponsorships, campaigns and ambassadors. And I remained copy lead for anything women’s football.
My role? Naming, OOH, campaign lines, social copy, scripting, web copy, print ads.
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Insta post 2022
Top commented post 2022
12 (!) awards
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Tik Tok Post 2022
Bored of sweaty brow shots and dire gym lighting, women’s sport needed a rebrand. Enter: Glorious, the new media brand and membership platform, elevating women’s sport through the lens of art and culture.
We built the content platform from scratch, working with celebs (Jess Ennis-Hill), artists (KellyAnna), photographers (Coco Capitan) and brands (Rapha). Within a few months, we grew our Instagram following from 0 to 11k.
My role? Basically everything. Tag lines, social, newsletter, editorial, creative development, commissioning, scripting, interviewing.
Press:
Ong launch
Agency Koto came to me for my expertise in the wellness space. Working with the strategy team, I developed the brand Ong from a budding idea to the big launch. I was the go-to for everything copy, from investor decks to paid social.
My role? Brand strategy, tone of voice, naming, tag lines, web copy, social, email.