Tech

Let’s Talk Money –with Tom Daley

What’s your money language? Starling’s findings: Three quarters of UK couples (74%) are speaking different ‘money languages’, with different communication styles causing conflict for two-thirds of couples (66%).

So, we built a tool on the Starling website to find your ‘money language’ – from ‘Acts of Finance’ to ‘Lifestyle Enrichment’ – to help couples talk money, including a celeb partnership with Tom Daley and partner Dustin Lance Black.

33k+ social engagement

18 radio appearances

80+ press pieces

My role? Creative concepting, web copy, social scripting, and talent interviewing.

Google Mini: Big Piano

I developed copy for an interactive retail activation in central London, which showcased Google Mini's music and voice capabilities through a giant floor piano experience.

My role? Experiential copywriting, headline development, voice UX, paid social.

For What It’s Worth

Remember Refinery29’s ‘Money Diaries’? Well, we created our own for Starling’s social channels, which covered taboo money topics that tapped into the zeitgeist, from inheritance to group holidays. It also marked Starling’s first foray into illustration.

Some of our most successful stories came from news-jacking – meaning Starling could join in on the national conversation. When we talked childcare, Stylist had it on their front page the same week. And it broke records for engagement.

x2 social engagement Benchmark

My role? Social and email copywriting, interviews, and illustration-led concepting.

highest Newsletter CTR 2023

Won ‘Best In-house Content Team’ 2025

doubled social Benchmark